5 Insightful Tips To Master SEO As A Food Business

Having a SEO strategy that is robust and well thought out is one of the most powerful ways to drive organic traffic to your business! When my team and I started Rara Supply we recognised how powerful SEO could be, but we didn’t have a clue on how to push our website to the top of Google. After a lot of research we realized we could master SEO without the help of expensive “SEO specialists” and we want to show you all how you can do it yourself too!

1. Optimise your website!

Google’s main aim is to deliver a good experience for its users. Therefore, if your website is dated, slow and poorly designed then Google will actively work to make sure that your website is not placed higher than a well designed website. Having a high performance website will directly correlate with higher organic traffic from Google. If you need help optimising your website get in contact with us and we will be more than happy to help.

2. Regularly do website audits!

Website audits are quick, easy and a free way to quickly gauge if you are making it as easy as possible for Google to crawl and rank your website. There are a tonne of resources out there that will conduct a site audit for you in a matter of minutes. Our personal favourite is SEMRush, their free tools are a great resource to start with.

3. Get featured on other websites!

If you get your company mentioned on another website (with them linking directly to you) then this is a massive boost to your SEO ranking; especially if it is a website that Google ranks highly itself. Get in touch if you want your business to be mentioned by Rara Supply. We will happily do it for free if we like your products or service.

4. Be smart about your keywords!

Keywords are the search terms you want to rank for. The best way to think about them is what are the words your customer would type to find your product or service. For example, if you're a wholesaler, it could be “restaurant supplier”. You can use SEMRush to find out the amount of people searching for keywords you are interested in targeting. Now, if you are a SME then don’t go for the keywords with a tonne of searches as you will be up against some stiff competition. Use more nuanced keywords that will normally have lower searches but less competition. For instance, instead of using “restaurant supplier” like our previous example, use “restaurant supplier London”.

5. Post content consistently!

Regularly posting content is a great way to show Google your website is alive and well. You can also implement your keywords in your content and give a further boost to your SEO ranking. It is important to post on a consistent basis, but don’t forget the timeless advice of quality over quantity!